THE MAGIC OF OWNER RETENTION PROGRAMS

Josh Walker - Senior Account Representative - CSA Travel Protection

Increasing Yield without Increasing Rents - Josh Walker brings significant experience with both the vacation rental and timeshare industries to the topic. In his current assignment as CSA’s Senior Account Executive for Florida, Josh works with vacation rental management companies and timeshare organizations through out the state. By designing employee training programs and assisting with marketing efforts designed to increase business, Josh has developed a rare understanding of operational efficiencies.

Morning Break - Sponsor Showcase

PERFORMANCE BASED WEB MARKETING

Ted Miller - Chief Operating Officer - Instant Software

How to greatly expand your potential guest base without cost unless reservations are generated - Ted will discuss how to increase the marketing of your rental properties across the internet, without spending any money unless results are produced. With the technology afforded to clients of Instant Software today, the options are limitless in regards to the various portals that you can use to increase rentals and expand your guest base.

ALL THINGS GOOGLE

Trent Blizzard - Founder and CEO - Blizzard Internet Marketing

Learn how Google’s powerful and free resources strengthen a business’ online presence. Topics include, powerful mapping from Google Earth and Google Maps, Google Local benefits, and both Google Video and Youtube, which offer tremendous video marketing opportunities in a fast growing segment.  We’ll also look at Google Base and Google Calendars that let you share events and inventory directly with the public. 

Regina Ebert, ASCENT Processing

A brief overview of the details behind the details of accepting credit cards. Details to include costs associated with credit card acceptance and how to offset these costs, charge back risks, damage deposits, loss recovery, and protecting your business.

TAXATION ISSUES AND THE VACATION RENTAL INDUSTRY

• Important Things to Know

• Obligations to the Florida Department of Revenue

• Record Keeping

• What’s Subject to Tax

• Handling Changes to Your Client Base

Fredrica Cosper, Tax Specialist with the Department of Revenue will present this opportunity for you and your staff to learn about the laws that govern your type of business.   We will address ALL of your questions and situations as to how they relate to the Florida Department of Revenue.  

This is an EDUCATIONAL PROGRAM and an opportunity to help all Property Management Companies understand their responsibilities to the Florida Dept of Revenue in order to have a good working relationship for those who have been in business for years as well as newly registered companies just starting out.

MANAGING YOUR PROPERTIES WITHOUT KEYS

Harry Schneider – National Sales Manager – Kaba Lodging Systems

ORACODE is an Internet based access systems that let you manage rental properties from a distance without keys. Eliminating the need for check-in/out, adds to security allowing for reduction in operational costs and added guest and owner satisfaction.

ON LINE AND ON THE LINE -

BOTH ARE VITAL TO YOUR BUSINESS

Rob Johnson – Senior System Consultant – Navis Technologies

With all the attention on the internet, sometimes we forget how much of our business is on the line – on the telephone line. For most vacation rental companies, more revenue is generated from phone reservations than from online bookings. And yet, many vacation rental companies focus most of their resources on the internet. Rob will discuss the revenue opportunities available from inbound calls along with the extensive data that can be captured for targeted marketing. Proven technologies and processes will be highlighted that increase reservation conversion percentages, capture and close more leads, and improve marketing efficiency.

HOW THE INTERNET IS GENERATING NEW SERVICE OFFERINGS AND FEE STRUCTURES IN VACATION RENTALS

*KEYNOTE PRESENTATION*

George Volsky – Director of Research – Instant Software

“Rent-by-owner” is perhaps the most visible outgrowth of new Internet search and booking technology. But the significant trend is how the Internet is generating a new breed of service offerings and fee structures. George will discuss new trends arising from Internet technologies and explore how rent-by-owner is uncovering previously unseen customer needs and profit opportunities.